Award-winning British studio Aardman Animations, responsible for the creation of films like Chicken Run and the Wallace and Gromit shorts, has now developed a new stop-motion ad campaign to raise awareness about people with disabilities.
Creature Discomforts examines the lives of the disabled through a non-controversial lens, tackling the realities of jobs, sexual relationships, and overcoming social prejudices and stereotypes. Originally launched last November, the campaign features TV and radio spots, as well as in-depth documentaries about the making of the project and the people behind the characters.
Discomforts, inspired by the successful Creature Comforts series, is a collaboration between Aardman and U.K.-based Leonard Cheshire Disability.