Wired editor Chris Anderson has a bold piece this month with an even bolder title: The End of Theory: The Data Deluge Makes the Scientific Method Obsolete. The thrust of his observation is that data analysis is replacing scientific inquiry:
This is a world where massive amounts of data and applied mathematics replace every other tool that might be brought to bear. Out with every theory of human behavior, from linguistics to sociology. Forget taxonomy, ontology, and psychology. Who knows why people do what they do? The point is they do it, and we can track and measure it with unprecedented fidelity. With enough data, the numbers speak for themselves.
Former Wired editor Kevin Kelly tries to put a positive spin on Anderson’s theory:
My guess is that this emerging method will be one additional tool in the evolution of the scientific method. It will not replace any current methods (sorry, no end of science!) but will compliment established theory-driven science. Let’s call this data intensive approach to problem solving Correlative Analytics. I think Chris squander a unique opportunity by titling his thesis “The End of Theory” because this is a negation, the absence of something. Rather it is the beginning of something, and this is when you have a chance to accelerate that birth by giving it a positive name. A non-negative name will also help clarify the thesis. I am suggesting Correlative Analytics rather than No Theory because I am not entirely sure that these correlative systems are model-free. I think there is an emergent, unconscious, implicit model embedded in the system that generates answers. If none of the English speakers working on Google’s Chinese Room have a theory of Chinese, we can still think of the Room as having a theory. The model may be beyond the perception and understanding of the creators of the system, and since it works it is not worth trying to uncover it. But it may still be there. It just operates at a level we don’t have access to.